Ever Wonder About the “2 Months Salary” Guideline? Check this out.

This may be tantamount to heresy in the jewelry industry, but I have never been a fan of De Beer’s 2 Month Salary guideline.  In case you haven’t ever heard about this, De Beers, in their ever-present marketing, delicately suggest spending the equivalent of 2 months of your salary on a diamond engagement ring.  When asked about this over the years, my response has been to spend what you think is appropriate for YOUR situation.  No two couples and circumstances are alike.  Do what you want.

So today I ran across this amazing pictorial representation of this recommendation (thanks, Woot!).  This artist has taken US Dept of Labor statistics for wages, figured out 2 month’s salary amounts, then assembled images of 9 rings in that dollar range for 20 professions (each piece of art is 8 by 10 inches).  Check it out:

"Anesthesiologist" Engagement Ring Image, Lee Gainer

Looking at the images, I find this so fascinating.  It appears that size does matter: it’s a reflection on your socio-economic status, and to some it is an indicator of how much your fiance really loves you.  This is a subtle, brilliant social commentary on when marketing and relationships intersect.  Thank you, Lee Gainer.  Check out the artist’s equally amazing installations of “the thought that counts” and “group therapy“.

"Welder" Engagement Ring Image, Lee Gainer

What do you think of the 2 months salary “rule”?  Useful guideline for engagement ring neophytes, or Evil Corporate Mandate?

Virtual Purchase: 3-Stone Diamond Ring

What:  For this Virtual Purchase, I am focusing on a ring with 3 round diamonds: a center diamond that is larger, with proportionally smaller round diamonds on the sides, in white gold or platinum in several total weights (adding all the carat weights of the stones together, abbreviated as TW):  1/2 ct TW, 1 ct TW, and 2 ct TW.  I didn’t look at total carat weights less than 1/2 carat–spread across 3 stones, the individual carat weights are just too small, you are better off putting your whole budget into one diamond.

A little background on the design and significance:  3-stone rings have actually been around for a long time, they just didn’t have a name and specific jewelry category until De Beers decided to brand them a few years ago.  Some other jewelry items that people didn’t know they needed before De Beers told them they did are engagement rings (the 1948 campaign “A Diamond Is Forever” that lauched the modern-day concept of a diamond engagement ring), right-hand rings, “Journey” jewelry, anniversary bands.  I do think the 3-stone ring is beautiful and enduring.  The 3 stones represent your past, present, and future.  With this symbolism, a 3-stone could be presented as an engagement ring, or for a significant anniversary. 

Classic 3-Stone Round Diamond Ring from Costco.com

Where:  I looked for 3-stone rings anywhere I could find them at major retailers online:  Blue Nile, Costco.com, Amazon.com, Diamond.com, plus some others in the table below.  I had kind of a hard time finding very many already mounted options in my target quality range of G-H color, SI1-SI2 clarity, especially in 1/2 ct TW.

Here are the results of my research in table format and my picks for best quality/value/style highlighted, with more specific notes down below (if you need a 4 C’s diamond quality refresher, click here).  You can click on the retailer name to go directly to the ring featured:

1/2 carat TW 3-Stone Diamond Ring:
Company:	Mounting Metal:	Min Color:	Min Clarity:	Cut:	Price:	Price after discount:	Comments:
Jewelrycentral.com	14kt w and y	H-I	I1	Not spec	$    595.00		Best value for H/I1 quality, I1 clarity not great
Ice.com	14kt w and y	G	I1	Not spec	$    795.00		I1 clarity not great, there are better quality options
Classicjewelry.com	14kt w and y	H	SI2	Not spec	$ 1,014.00	$    861.90	My pick for H/SI2 quality. Good value with 15% off
Amazon.com	14kt w and y	H	SI2	Very Good	$    999.00	$    699.00	Was $699, best quality, but now not on sale
Blue Nile	18kt w	I	SI2	Not Spec	$ 1,200.00		Beautiful ring, price not great even with 18kt mtg
Diamond.com	14kt w and y	H	I1	Not Spec	$    795.00		Not competitive on price, especially for I1

 

1 ct TW 3-Stone Diamond Ring:
Company:	Mounting Metal:	Min Color:	Min Clarity:	Cut:	Price:	Price after discount:	Comments:
Jewelrycentral.com	18kt w	H-I	SI2	Not spec	$ 2,200.00		Nice design, best everyday price
Mondera	Platinum	G-H	VS1-VS2	Not spec	$ 3,500.00		Nice style, higher quality
Blue Nile	18kt w	H	SI2	Not spec	$ 2,450.00		Beautiful ring, good reviews on site
Amazon.com	14kt w and y	H	SI2	Very Good	$ 2,999.00	$ 1,609.99	Was 30% off of $2299, terrible price w/o sale
Diamond.com	14kt w and y	H	I1	Not Spec	$ 1,995.00		Lowest price option, but I1 lower quality
Costco.com	14kt w	I	VS2	Very Good	$ 2,499.00		Absolutely beautiful mounting, great value
Classicjewelry.com	14kt w and y	H	SI2	Not spec	$ 2,547.00	$ 2,164.95	My pick for H/SI2 quality, good value with 15% off

 

2 ct TW 3-Stone Diamond Ring:
Company:	Mounting Metal:	Min Color:	Min Clarity:	Cut:	Price:	Price after discount:	Comments:
Diamond.com	14kt w and y	H	I1	Not Spec	$ 5,495.00		Low price but it’s lower I1 clarity and 14kt
Costco.com	Platinum	I	VS2	VG	$ 7,499.00		Absolutely gorgeous, great value for quality
Costco.com	Platinum	I	VS2	VG	$ 8,499.99	$ 7,999.99	Good sale offer, fancy vintage-style setting

 

My favorite 1 ct TW 3-Stone Ring from Costco.com

Jewelrycentral.com:  This company comes up high in google search results, so I checked them out.  Prong basket settings for their 3-stone rings.  Not crazy about I1, better quality is out there for good value.  No specifics on the break-down of carat weight.

Ice.com:  Not totally sure about this site, I would have to order something from them to be able to completely endorse.  Ok value on a G/I1 clarity. 

Classicjewelry.com:  New site discovery for me, they say they are a NYC manufacturer in business for 25 years.  They have the usual 30 day return policy and a customer service 877#. They also have live chat and list their address on the site, which is a pretty good sign (some no-name sites you can barely find an “about us”). Can enter email for coupon code for 15% off anything over $500 http://www.classicjewelry.com/diamonds/jewelry/coupon.php . 

Amazon.com:  Sigh.  Amazon jewelry buyers, please read this and listen up: your price messaging is terrible.  This item was 30% off of $999 for Valentine’s Day, but not marked anywhere obvious on the detail page, I had to go through entire check-out to get final price.  The sale prices for the 1/2 ct and 1 ct TW rings were amazing, but the regular prices are NOT competitive, and that is usually where Amazon wins (price).  I like this style, with the square-edge clean band and stylish baskets.  Site navigation for this category is pretty good: from Jewelry category page, 3-stone left nav category takes you to page where the rings are grouped by mounting type/diamond quality and you can choose your carat total weight. 

Blue Nile:  Beautiful ring, probably worth buying if you want the 18kt mounting, but I think their prices should come down a bit in this economy (if they want to survive).  Great site navigation as usual, 3-stone rings have their own category in left nav.  Could build your own from their loose diamond collection if you want.  Carat TWs from .25 ct TW to 3.63 ct TW.  No break-down of carat weights of center vs. sides, which surprised me from this company.

Diamond.com:  Arrgghh!  This is a jewelry-specific site, but navigating is terrible: no 3-stone category and the refinements are not useful (how about refining by carat TW, maybe?).  I had to wade through pages of totally random rings to find the 3-stones.  Also, I don’t like that they don’t offer qualities higher than I1 for mounted rings: at I1 clarity you can see the inclusions, and unless your budget is really tight, SI2 is a better bet. 

Costco.com:  Really lovely mountings, different from the rest of the offerings here.  For someone who wants classic, but with a little twist.  For the higher clarity and relatively large center at .40, I think the 1 carat TW version is an excellent value.

Mondera.com:  I had to look really hard on site to find 3-stones.  Nice style and quality, but could only find a 1 ct TW option.  Not as extensive a selection as I thought this jewelry-specific site would have.

Cellini Asscher Cut Diamond Ring

Santa, I think you forgot this…

Regards,

platinumgirl

PS: I have been VERY good this year

Updated 4/9/2009:  Considering how much traffic this page gets (a LOT), I thought I should get some more information about these rings. 

I spoke to Danielle at the Cellini store in the Hotel Waldorf-Astoria in NYC (Cellini also has a store at 509 Madison Ave).  She said that the images of the rings are representative of what they can do with a diamond from their inventory or your own diamond.  OK, maybe not just ANY stone, the mountings work best with the shapes shown, a square Emerald cut or Oval.  Also, the center stone should be at least 3 carats, in order for the mounting to be proportionate.  It might just be too much metal with a stone smaller than 3 carats (see my post about Asscher cut diamonds here, there are some nice pave settings for diamonds smaller than 3 carats).  The retail for the setting is around $9500 in platinum.  A 3 carat Asscher or Oval shape around G color, VS2 clarity (my choice for best quality combination) will run around $35,000.  Cellini would be happy to help you find the right diamond, of course.  For what it’s worth, Danielle said that as beautiful as the photo is, the rings are really much prettier in person, she recommends trying one on if you’re ever in NYC.  

If you like this style, but you’re interested in a different shape of center diamond, you can check out their Spring 2008 catalog, there is another version on the cover of this catalog that could work for a Cushion or other shape center.  Click here to download.

Here’s a link to Cellini’s website, or call the very lovely Danielle at 212-751-9824.

Markets Down…Diamonds Glitter

With the economic crises at hand, I figured this would be a timely place to start with my blog.  I’m taking a break from burying cash in my back yard in coffee cans (just kidding, I don’t have coffee cans) and daydreaming about taking cash and buying precious metals or stones. 

I read yesterday that DeBeers is touting diamonds as an investment strategy, you can see the video here.  DeBeers is urging retailers and manufacturers to communicate the ideas of “things that last, which are not disposable and which hold their value” directly to consumers.  This sounds good, since investors are obviously fleeing the stock market and real estate, and looking for something safe to put their money into.  Historically, jewels are one way that people all over the globe have passed down and transported their wealth.  They are small and portable, and retain some intrinsic value as something rare that comes from the ground.  I am currently trying to tell my husband that it makes sense to go ahead and buy that big diamond ring he’s been promising (so honey, please don’t read the next paragraph).

But there are issues with this reasoning, namely that jewelry in it’s finished form is not so liquid.  While there are many ways to buy it new, there are fewer options for selling second-hand.  There are auctions (on- and off-line), estate sales, pawn shops and other avenues, but most of those require quite a bit of effort for the seller, and net them less than the purchase price.  Also, the value usually rests more in the intrinsics of the piece (how much gold or platinum, the quality of the gems) versus the labor to create it, so you may not recoup much of the workmanship costs. 

Still, I think that there is something comforting about putting some wealth into jewelry.  Buy it like you would art or wine: buy what you love, and get the highest quality you can afford.  You will enjoy looking at it for a lifetime, it will probably hold it’s value, and someone will inherit it someday.